Blink-182 And Apple Music Team Up To Show Off Increasing Reach And Power Of Beats 1
This morning at 10 am PST Beats 1 will debut “Misery,” from the deluxe edition of California, and air Hoppus' in-depth conversation with Lowe, one of music’s preeminent and trusted interviewers.
Apple and Beats 1 shared a transcript from the interview with me. Also that is another advantage for the artist, having the mighty resources of Apple to promote your conversation. Combine the reach of Beats 1, the power of Apple and Lowe’s ability to make artists feel comfortable and Beats 1 is taking on a similar role to MTV in the Eighties, when that was the place every artist went to premiere new music.